Joel Silver, Founder and President of Imaging Science Foundation (ISF), talks about their success in the US since they started in the early 90’s. Making images look right takes ìTalent, Tools and Expertise". Tom Vanthuyne explains the huge opportunity in Europe with the proof from recent results that professionals realise that training has value. Training sessions are now being organized in Europe as ìPeople understand good pictures" and ìSuperb customer service transcends all language barriers". Joel has been deeply involved with the Elf Foundation, a charity which creates home theatres in hospitals for children in severe distress and donates 30% of the revenues from their HDTV Calibration Wizard. He makes a compelling appeal to do this throughout Europe.