August 16, 2011 — Article
People in the UK are watching more TV than ever before – over four hours a day.
TV marketing group Thinkbox conducted the research in the first half of 2011, and found that UK viewers were managing an average of four hours and three minutes a day, up by 51 seconds a day over 2010.
The company says that people are watching more live TV so that they can avoid catching spoilers on social networking sites like Facebook and YouTube. The ease of use of personal video recorders (PVRs) like Sky+ and Freeview+ have also boosted ‘time-shifted’ viewing.
Thinkbox uses figures from TV audience measurement organisation Barb and says that non-live ‘time-shifted’ viewing has accounted for 9% of the UK’s total TV viewing this year.
However, Lindsey Clay, Thinkbox MD, says viewing may have now peaked: “We’ve been saying for a while that linear TV viewing couldn’t keep breaking records forever and that it had to stabilise at some point. It appears that this is now happening. On-demand TV is expanding total TV by adding to this stable linear base.”