Beats Electronics headphones bought by HTC

August 12, 2011 — Article

Taiwanese mobile phone manufacturer HTC has bought the company behind Beats by Dr Dre and other celebrity-endorsed hi-fi headphones.

Jimmy Iovine, HTC CEO Peter Chou and Dr Dre

HTC plans to bundle Beats headphones with its mobile phones in a bid to raise the audio expectations of phone users.

The company spent $500 million for a controlling 51% stake in the headphone firm, which has also produced headphones linked to Lady Gaga and Justin Bieber.

Beats International chairman and renowned record producer Jimmy Iovine said: “For Beats by Dr Dre this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”

HTC phones with Beats headphones should be available from the autumn.




All about ...

Cinenow Technology at your Fingertips