Loewe’s new LED TV range is the budget-priced (for Loewe) Xelos.

Prices for the Xelos models start at £995 for the 32in, and £1,590 for the 40in version.

Both TVs are LED-backlit with 100Hz, full HD LCD panels and digital tuners.

The company also promises superior sound via its Loewe Sound System+ but there’s no internet connection for access to online services.

Each comes with a USB port for playback of video, music and pictures, as well as recording to an external hard drive.

The Loewe Xelos LED sets are available in black or chrome silver finishes.