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SHARP UNVEILS “SPECIAL EDITION” 1080P AQUOS LCD TVS WITH STUNNING DESIGN AND INTERNET-BASED CAPABILITY

January 07, 2008 — Press release

Sharp’s new “Special Edition” SE94U line of Full HD 1080p AQUOS® Liquid Crystal Televisions, available in 65-, 52- and 46-inch screen size classes, reinforces Sharp’s position as an innovative leader in the LCD TV industry with top-of-the-line specs, a stunning design and Internet capability. The SE94U line features Sharp’s AQUOS Net service that allows users to access customized Web-based content, as well as receive real-time customer support from dedicated Sharp advisors. It also carries a striking new Cornerstone design with a textured-finish casing that gives way to mirrored corner accents, as well as a slim-line body that’s 28 percent thinner than previous models. An unsurpassed Dynamic Contrast Ratio of 27,000:1 provides for some of the industry’s deepest most accurate black levels, while its Fine Motion Advanced technology combines double-frame data interpolation and 120Hz frame rate conversion for unparalleled video performance. Additionally, a 5-wavelength backlight system provides a wider color spectrum to achieve deeper, more vivid reds and truer greens than was previously possible. The line boasts Sharp’s most advanced version of its true 16:9 1080p (1920 × 1080 resolution) Advanced Super View panel, and comes equipped with five 1080p compatible inputs. Sharp’s entire AQUOS line was designed by world-renowned industrial designer Toshiyuki Kita, whose designs are on display at the Museum of Modern Art in New York. The AQUOS brand evokes images of liquid crystal fluidity and emphasizes the elegant design and superior performance consumers have come to expect from Sharp products.

The SE94U line of AQUOS Liquid Crystal High Definition Televisions offers the following features: 65-, 52-, and 46-inch screen size class available in the new Cornerstone design, with a textured black finish, corner accents and slim-line casing; bottom-mounted tight-fit stealth speakers Slim-line design that’s 28 percent slimmer and 9 percent lighter than previous models* AQUOS Net service provides customized Web-based content on the TV screen, allowing viewers to access local weather forecasts, stock quotes and their favorite comic strip AQUOS Advantage Live, made possible through AQUOS Net, gives consumers real-time customer support directly on their TV screen True 16:9 aspect ratio and full HDTV resolution of 1920 × 1080 displays high-definition programming in full spec 1080p resolution, and is compatible with terrestrial, cable and satellite HDTV broadcasts 120 Hz Frame Rate Conversion allows for the ultimate in fast-motion picture quality 27,000:1 Dynamic Contrast Ratio for some of the deepest blacks and most exceptional detail available today Five-wavelength backlight system provides enhanced color reproduction with deeper, more vivid reds and truer greens than previously possible Dramatic 176-degree horizontal and vertical viewing angles enable the viewer to watch TV clearly from virtually anywhere in the room Fine Motion Advanced mode for optimizing response time on fast-moving images (4ms) 450 cd/m2 high brightness so they can be placed virtually anywhere – even near windows, doors or other light sources – and the picture will still be clear and vivid Next generation of Sharp’s proprietary 10-bit Advanced Super View (ASV) LCD Panel with Black TFT low-reflection coating which dramatically reduces glare, even in harsh lighting conditions 60,000-hour lamp life provides for years of viewing pleasure Five 1080p compatible inputs, including three HDMI™ (version 1.3 with x. v. color™ and Deep Color) and two HD components Dedicated PC input and RS-232C input for custom installations OPC Power Save function automatically adjusts luminance to room brightness and lighting conditions 3D-Y/C digital comb filter to eliminate dot crawl and the moiré effect Detachable table stand for easy transport and placement flexibility; optional mounting brackets** allow for installation on the wall

Pricing and availability The LC-65SE94U will be available this month for a Manufacturer’s Suggested Retail Price (MSRP) of $10,999.99 The LC-52SE94U will be available in January for an MSRP of $4,199.99 The LC-46SE94U will be available in February for an MSRP of $3,199.99

For more information on Sharp’s full line of Liquid Crystal Televisions, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J. 07430, or call 800-BE-SHARP. For online product information, visit Sharp’s Web site at sharpusa.com.

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Sharp Electronics Corporation is the U. S. subsidiary of Japan’s Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools.  Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Insight® Microwave Drawers®, and Notevision® multimedia projectors.   For more information visit Sharp Electronics Corporation at www.sharpusa.com.

AQUOS is a registered trademark of Sharp Corporation

HDMI, the HDMI logo and High Definition Multimedia Interface are trademarks of HDMI Licensing, LLC.

LC-52SE94U without stand *Purchased separately

CONTACT:

Kristen Blankenship Chris Loncto Stanton Crenshaw Communications Sharp Electronics Corporation Phone: 646-502-3596 Phone: 201-529-8680 E-mail: kblankenship@stantoncrenshaw.com E-mail: lonctoc@sharpsec.com HYPERLINK mailto:mcostabile@stanton-crenshaw.com


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