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EISA : Philips 47PFL9732D Cineos FlatTV, european Full-HD LCD TV 2007-2008.

September 04, 2007 — Press release

Berlin, Germany
The EISA Award for Philips’ 2007 flagship Full HD 1080p 47-inch (119cm) FlatTV continues the recognition Philips has earned over many years for driving picture quality excellence in television. With the 47” screen size fast emerging as a key sector in the flat panel market – especially with the growth of High Definition content – the 47PFL9732D’s EISA award is a significant achievement.
In its official citation, the EISA judging panel states that the Philips 47PFL9732D “…delivers breathtaking visual quality in full High Definition. Even the smallest details are clearly visible in 1920×1080p resolution, enhanced by truly outstanding motion compensation processing from Philips’ innovative Perfect Pixel HD Engine”. EISA’s citation adds that with this set “…Philips has raised LCD TV standards to a new level of accomplishment”.

The Philips 47PFL9732D Cineos FlatTV delivers the ultimate 1080P High Definition viewing experience thanks to a picture quality package that delivers superior sharpness, natural detail, vivid color and smooth natural motion. Key to this quality is Perfect Pixel HD Engine – a suite of Philips improvement technologies which deliver an unrivalled level of High Definition excellence:
• 100Hz ClearLCD combines enhanced physical response of liquid crystals in the display with a doubling of the display’s refresh rate to 100 hertz. This cuts the response time to just three milliseconds, producing fast action without any blurring, a common limitation found in many ordinary LCD TVs.
• HD Natural Motion removes any motion judder in HD content to deliver unrivalled sharp and fluid pictures – perfect for high definition movie sources such as Blu-ray Disc™. HD Natural Motion measures and estimates the speed, motion and direction of an object in a scene, even compensating for sudden movements by the camera.
• Philips’ new Color Booster uses 14-bit processing to generate a palette of four trillion colors. This results in increased color saturation, making colors even more vibrant and natural.
• A Full HD 1080p display delivers a resolution of a resolution of 6.2 million pixels – perfect for HD content.
The 47PFL9732D creates a richer and totally immersive HD viewing experience thanks to Ambilight Surround. Its dramatic ambient color and light effect draws the viewer deeper into the content on screen, while at the same time improving the perceived picture detail, contrast and color and creating a more relaxed viewing experience. This latest version of Philips’ acclaimed Ambilight system also applies new LED lighting technology, ensuring more saturated colors and enabling a more compact set design that consumes less power than previous Ambilight FlatTVs.

The EISA Award for the Philips 47PFL9732D is the tenth to be won by a Philips FlatTV or FlatTV technology since Philips unveiled its first flat panel set 11 years ago. It is also Philips’ 17th EISA TV title in the 15 years of EISA’s annual awards process.
EISA is Europe’s largest editorial multimedia organization, with a membership of 50 audio, mobile electronics, video and photography magazines drawn from 20 European countries. Each year EISA judges review the latest products from consumer electronics and photographic manufacturers to determine the best in each category. Winning products are judged to combine the most advanced technology, most desirable features, ultimate expression of design, most satisfying ergonomics and greatest value for money – the attributes most likely to be appreciated by a consumer seeking high quality and creative facilities.


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