LG claims to have heralded a new era of television with the unveiling of world’s largest and slimmest 55in OLED TV at Monaco’s Salle des Etoiles.

Before a gathering of 400 dealers, journalists, and racing drivers David Coulthard and Sebastian Vettel, LG excecutives announced their intention to develop the most advanced commercial OLED TV and to be the first company to bring these sets to Europe in the second half of this year.

“In the history of television, there have been very few innovations as impactful as the coming of OLED TV,” declared Havis Kwon, President and CEO of LG’s Home Entertainment Company. “We say ‘the ultimate display’ because LG OLED TV is truly above all expectations and beyond everyone’s imagination with uncompromising picture quality and beautiful design. This year we plan to make OLED synonymous with LG.”

Generating their own light, unlike LCD or LED displays, OLED TVs eliminate the need for backlighting. LG’s 4 Colour Pixel technology claims to deliver a near-perfect viewing experience without distortion or loss of contrast regardless of ambient brightness or viewing angle.

Furthermore, by utilising carbon fibre reinforced plastics (CFRP) for the exterior, LG engineers found they were able to create a final product with a thickness of only 4mm and weighing just 10kg.

The first of the new OLED TVs should be with us in time for Christmas.