Sharp unveiled its latest home cinema line-up at CES 2010, focusing heavily on its new QuadPixel RGBY matrix technology which adds a fourth colour, yellow, to the traditional primary palette of red, green and blue, promising more accurate colour rendering.

Sharp is the first manufacturer to use the technology and claims that it will allow its new TVs to reproduce more than one trillion colours, so enabling “the reproduction of colours, which up until now, TVs have been unable to accurately display”.

The new technology will be incorporated into the company’s new range of AQUOS LED TVs which run from 32in to 60in sizes. The LC-LE920E and LC-LE820E are available in 40in, 46in and 60in sizes while the LC-LE720E is available in 32in, 40in and 46in. All are HD-ready 1080p and incorporate Sharp’s UltraBrilliant Edge-lit panel technology, designed to deliver improved contrast and LED backlighting.

Top of the new range is the Aquos LE920, which manages to be just 1.6in deep and includes a Full HD X-Gen panel with edge-lit backlighting and 200Hz technology. It also comes with AquosNet web connectivity including Netflix and Twitter services, as well as AquoMotion 240 processing to reduce blur.

Paul Molyneux, managing director, Sharp Electronics UK, said: “With the launch of the RGBY colour matrix in these new AQUOS LED series, we have established yet another milestone in the development of LCD TVs. The new range is designed to bring our customers the very best quality in home entertainment products and with the next generation UltraBrilliant Edge-lit LED backlight technology, these new models will deliver a new visual experience and immerse the view in a never-before-seen-on TV world of colour.”

In contrast to many of its rivals, Sharp admitted that it won’t be producing any 3D screens until at least the last quarter of 2010.